Avoid The Formula

SHE SAID

How do you see colour? 

AND I SAID

What do you mean?  I just see it, I guess.


But it goes farther than that - if you think about it.

THE QUESTION

What makes YOU see what YOU see?

I've been thinking about this question a lot.  In the midst of writing my first book and beginning the process of putting together various workshops and online courses - you read it here first - I've been thinking about talent.  And gifted-ness.  

And then just pure lesson.

What brings us to where we are, exactly.

My friend, client and colleague - Patricia Kiteke - was recently asking me the question of colour.  

SHE SAID

Have you ever studied the colour wheel or anything?


And of course I had...

I remember doing a project on the colour wheel in grade eight.  I remember randomly thinking I'd never use it again.  It was just something you did to pass grade eight.

Then I went to beauty school, and it hit me - just then - as I was talking to Patricia.

I'd spent a good four years referencing the colour wheel as a professional hairstylist - having owned my own salon.  Mostly without even thinking about it.  And I guess I've been doing it ever since.  Because when you learn the professional process of altering a person's hair colour, you study the colour wheel over and over again.

Even in makeup - although I tend to stay away from neutralization techniques - we makeup artists use the colour wheel principals all the time.  I mean, I don't necessarily recommend or endorse the whole complimentary eye shadow to eye colour thing - but understanding your colours and how they behave together matters a great deal.

Patricia and I were having this whole conversation in relation to an interior design project we were working on together.

Patricia flips houses - and I often help her with design and staging before the sale.  She's an amazing client who let's me go wild and encourages me to challenge myself.

You can visit Patricia's site here.

I suppose I've always intuitively understood what looks good.  But I realized as we were talking about colour, that the most random and benign experiences in my life may have greatly contributed to my level of skill.

It's gotten easier over time, you see.

I've gotten better at it.

I SAID

How do you teach intuitiveness?

AND SHE SAID 

That's a really great idea.


This was a conversation my friend and creative cohort - Lyndsey Eden - and I were recently having...

It actually inspired me to write this post.

Lyndsey and I meet every few months to discuss things.  As in, just general things.  

Life and work and meaning.

Like Patricia, Lyndsey is a light.  Varied in her abilities.  Inspiring to watch.  A pleasure to know.

I kept referencing the fact that I'm an intense person.

AND SHE SAID

You're not that intense.

And then we agreed that maybe we're both intense - so we just even each other out.

We were talking about our creative process, because we both regularly get questions from our followers about how we do certain things.  How we take such pretty pictures, what cameras and gear we use, how we edit our images etc etc etc. 

Lyndsey was attempting to explain to me that her process is actually quite simple. 

So simple in fact, that people might be surprised. 

And I responded with my observations. 

Lyndsey is extremely intuitive in her creative process.  Like any self-trained photographer and food stylist, she's figured things out for herself over time.  She is keenly aware of what she likes and dislikes.  She's tested her process intimately - almost to the point of obsession - and she's developed a fool-proof method that really works for her.

In you're interested, you can check out Lyndsey's blog here

So I started wondering... If you could teach someone...  And I mean really give them the tools they need to be successful creatively...

How in the world you teach intuitiveness? 

This is where I get REALLY excited - because ultimately, I want to teach aptitude.

I don't want to give someone random, slightly-usable tools on how to build their Instagram - for example - without first establishing some sense of leaning and learning and foresight.  I don't want people to come to my course and learn basic social media and photography techniques - only to never use them after they leave. 

Because that's the epidemic right now, I think. 

We're all suffering from a disease of information, and we feel paralyzed. 

What drove Lyndsey to spend hours upon hours researching, experimenting - and perhaps even falling short of her visual aspirations - enough to continue on working, researching and experimenting? 

How did she know when she got it right?

How did she know when it wasn't good enough and to keep working?

What made her want to improve in the first place?

storyofmar-avoid-the-formula-coaching-series.jpg

Jenna Kutcher recently exclaimed on one of her podcast episodes that we're all starting to look and sound alike. 

And I agree with her. 

In an age where various creative communities are preaching and encouraging authenticity, we're becoming more like each other over time, and therefore less like ourselves.

Isn't that sad?  But I think this question has a lot to do with it.

I've definitely felt the pressure to conform as a beauty blogger.  I receive emails from large brands almost daily now.  They ask me to "unbox" product and join campaigns without having first tested the product.  And I just can't do it.  

I'm naturally rebellious, so maybe that helps.

Either way, the point I'm trying to make is this...

AVOID THE FORMULA


I'm working on a course for creatives.  And the truth is, I need your help.

Because my goal is to empower you.  But not like bullshit surface empower you.

I'm hopeless when it comes to being basic.

I started taking photos and building my personal brand after running a big company.  And I did it because I literally had nothing left.  

The truth is I almost lost everything - so I know what it's like to fail and move forward.

And to be honest with you, it's really not that bad.  In fact, it was one of the best things that ever happened to me.  In the end, it took me less than a year to build my personal brand and start making money.  I know bloggers with larger followings than mine who still don't make a dime from their efforts - and while I understand the honour one might feel as a suffering artist - I've suffered financially myself.  

I've seen what constantly creating for free has done to really good people.

You will no doubt run into walls.  In fact, if you run your own business now, chances are you've already hit your first obstacle.  It isn't always pretty, but beyond the struggles, you have one tether.

You keep showing up.

I know a lot of business owners and creatives who feel lost way more than they feel any sense of clarity.

So, I need you to leave your answers to my questions in the comments section below.

Enough.  Right?  Enough.

Enough of the endless get-rich-quick schemes and the six figure references and the all you have to do is follow these steps articles. 

STOP

Because what you do is infinitely more personal, and particular - and religious.

And if we don't get down to the bottom of what truly frightens you... If we don't seek to understand the internal mysteries about yourself that you're secretly drawn to but regularly ignore...

If you never channel and express your little child-like reveries...

Then we'll never create lasting change. 

Or the hunger to be truly great.

And I want to teach you how to rise.

_______

1.

How long would your ideal course be?  One day.  Two days?

A week?  One month...  I'm open!

Would you like the course to be in person or online?

2. 

What has been missing from all the courses you've taken previously?

Where do other courses fall short? What do you wish you could learn?

3. 

When do you feel the most lost in your business?

4. 

What's your big dream?